Ads manager
Full time @Generations Techzone posted 3 hours ago in Communication , in Sales & Marketing Shortlist Email JobJob Detail
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Career Level Manager
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Experience 2 Years
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Qualifications Degree Bachelor
Job Description
Plan and run paid advertising campaigns across:
- Meta (Facebook & Instagram)
- TikTok Ads
- Google Ads
- YouTube Ads
- Create and manage campaign structures, audiences, and budgets
- Launch product campaigns, promotions, and seasonal offers
- Retarget website visitors and abandoned carts
- Scale winning campaigns while maintaining profitability
- Monitor daily ad performance and optimize campaigns
Analyze key metrics such as:
- ROAS
- CPA
- CTR
- CPC
- Conversion rates
- Prepare weekly and monthly performance reports
- Conduct competitor and market analysis
- Test creatives, copy, and audience variations
- Work closely with content creators, graphic designers, and videographers
- Guide the team on high-performing ad creatives
- Suggest viral and conversion-focused campaign ideas
- Ensure branding consistency across all campaigns
Drive traffic to:
- Website
- Physical stores
- Online marketplaces
- Improve online conversions and customer acquisition
Assist in setting up tracking systems, including:
- Meta Pixel
- Conversion API
- Google Analytics
- TikTok Pixel