Job Description

• We are looking to grow our team and engage a highly motivated and passionate Brand & Trade Marketing Manager in a pivotal role responsible for developing, implementing, and managing integrated marketing strategies to build brand awareness, drive bookings, and enhance the overall guest experience. This role will oversee both brand-building activities and trade marketing initiatives, working closely with sales, operations, and revenue management teams to achieve the resort’s business objectives. The ideal candidate will be a strategic thinker with a proven track record in developing and executing successful marketing campaigns within the hospitality or related industry.
• The Marketing Manager will work with the DOSM to understand and align marketing strategies with the overall sales and revenue targets set by the management.
• Develop and execute the overall brand strategy and guidelines to ensure consistent brand messaging and visual identity across all touchpoints.
• Oversee the creation of compelling brand content along with the Digital team including website copy, marketing collateral, social media content, and advertising materials.
• Develop and manage relationships with external agencies including creative, digital, and PR agencies.
• Monitor brand performance and KPIs, providing regular reports and recommendations for improvement.
• Develop and implement trade marketing strategies along with the Digital Marketing Manager to drive bookings through key distribution channels (e.g., online travel agencies (OTAs), travel agents, corporate partners).
• Plan and execute promotional campaigns and partnerships with trade partners to increase visibility and drive sales.
• Develop and manage relationships with key trade partners, ensuring effective communication and collaboration.
• Create and deliver sales and marketing materials for trade partners, including presentations, brochures, and promotional offers.
• Organize and participate in trade shows, workshops, and industry events to promote the resort and build relationships.
• Track and analyze the performance of trade marketing activities, providing reports and recommendations for optimization.
• Collaborate with the sales team to align marketing efforts with sales targets and strategies.
• Work with the DOSM to allocate the Marketing budget effectively across brand building and trade marketing activities
• Plan and execute integrated marketing campaigns along with the Digital team across various channels (online, offline, social media, email marketing, PR).
• Participate in regular meetings with the DOSM and the wider sales and marketing team to discuss progress, challenges, and opportunities.
• In the absence of the Digital Marketing Manager, manage and enhance the resort’s online presence, including website content, SEO/SEM strategies, and online reputation management.
• Providing marketing input on pricing strategies to ensure they are competitive and aligned with the brand image.
• Track and analyze the performance of all marketing activities, providing regular reports and insights.
• Stay updated on the latest marketing trends and technologies and recommend innovative approaches.
• Work closely with the operations team to ensure a seamless guest experience that aligns with the brand promise
• Work closely with the DOSM and carry out tasks assigned to him other than the above.
• Collaborating to ensure the overall guest experience aligns with the brand promise and drives positive word-of-mouth and repeat business

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field
• 4 years of previous experience in a similar role
• Strong understanding of branding principles, trade marketing, and digital marketing strategies.
• Experience in managing agencies (creative, digital, PR) and coordinating integrated campaigns
• Previous experience in a 5-star or Premium hotel in a similar position
• Ability to work well under pressure in a fast-paced environment
• Ability to work cohesively and collectively as part of a team
• Excellent planning & Organizational skills

Additional Information

• Employee benefit card offering discounted rates in Accor worldwide.
• Learning programs through our Academies.
• Opportunity to develop your talent and grow within your property and across the world!
• Ability to make a difference through our Corporate Social Responsibility activities.
• Be part of creating the historic story of rehabilitating and releasing the rare Mountain Bongo that was heading toward extinction.
• Work with a hotel rich in history and known for exemplary services while growing your career.
• Work and learn in a magical luxury property.