Social Media Manager / Content Creator (Remote) Full Time

Job Summary: They’re looking for an experienced and creative Social Media Manager to oversee their social media presence and execute content according to a marketing strategy developed by their partnered marketing agency. This remote role involves repackaging existing content, creating new audience-focused posts as needed, and running effective ad campaigns across Meta and Google. The successful candidate will demonstrate an ability to craft and adapt content for a Western audience, optimizing reach and engagement through strategic social media practices.

Key Responsibilities:

• Repackage existing content for Meta, Facebook, and TikTok according to established content pillars.
• Create new, engaging content as needed to align with the marketing strategy.
• Implement and analyze Meta and Google ad campaigns to increase engagement and conversions.
• Conduct keyword research and utilize trending topics and relevant hashtags, with a focus on Western markets.
• Regularly analyze social media metrics, generating insights for continuous improvement.
• Stay updated on emerging social media trends, tools, and best practices.
• Ensure content aligns with SEO best practices to boost organic reach.
• Execute social media in alignment with an overarching marketing strategy set by our marketing agency.
• Show willingness to learn and adapt content to resonate with a Western audience.

Qualifications:

• Minimum of 3 years of experience in social media management, preferably within the fashion industry.
• Bachelor’s degree in Marketing, Communications, or related field.
• Proven experience managing and analyzing Meta and Google Ads.
• Strong creativity, with the ability to repurpose and optimize content for multiple platforms.
• Analytical skills to assess social media performance metrics and drive data-based improvements.
• Excellent communication skills and ability to work collaboratively.
• Familiarity with SEO practices for social media.
• Ability to adapt content strategies to target Western audiences effectively.

Work Schedule:

• Twice-weekly virtual meetings
• Regular performance reporting and insights sessions
• Full-time