Sacco Business Development Manager

Job Detail

Key Responsibilities:

Drive initiatives to recruit new members, while building and maintaining strong relationships with existing members to ensure member satisfaction and retention. Identify new market opportunities and areas for growth.
Develop and implement strategies for deposit mobilization and loan book growth.
Initiate and participate in the development of financial products and services to meet members’ changing needs. Monitor product performance.
Plan and execute marketing campaigns to promote the Sacco’s products and services.
Develop strategies to promote Sacco’s brand by engaging in corporate events and outreach programs.
Build strategic partnerships with institutions and corporates to expand product offerings.
Conduct market research and analysis to inform new growth avenues for the Sacco and keep abreast of industry trends, and conduct regular member satisfaction surveys.
Prepare on a timely basis with recommendations thereon.
Lead and mentor departmental staff to ensure optimal productivity and achievement of the set targets.
Design annual member education programs in liaison with the CEO and education committee that enhance member engagement and financial literacy.
Monitor social media and online activities to increase engagement and visibility.

Qualifications & Experience:

Hold a university degree in Marketing or Business Administration, Economics, Business management, or it’s equivalent.
Have at least 5 years of experience in marketing and business development in the financial sector with a proven track record of driving growth and success.
A diploma in Marketing, Co-operative Management, or Mass Communication will be an added advantage.
Professional membership

Technical Skills & Competencies:

Strong networking and communication skills; good in public relations.
Agile and resilient; flexible personality.
Conversant with online, social media, and digital marketing trends.
Excellent interpersonal skills.
Excellent analytical skills and problem-solving skills
Strong leadership and team management skills
Sociable with an outgoing personality.
Ability to work under pressure and achieve high levels of productivity.
Ability to prioritize tasks and meet deadlines.
Work under minimal supervision.
Conversant with Microsoft applications, with a bias in PowerPoint and spreadsheets.