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The Creative Designer is responsible for creating visually compelling designs that resonate with the audience. This role involves designing promotional materials, digital ads, and social media content that enhance brand visibility and engage punters. The Creative Designer who is the brand visual custodian will work closely with the marketing and product team to ensure all visual content aligns with the brand’s identity and appeals to the target audience.
The roles of the Creative Visual Designer Position will include the following: –
- Develop creative concepts and designs for digital ads, social media posts, website banners, and other marketing materials.
- Collaborate with the Creative Strategist to ensure designs align with marketing objectives and target the audience effectively.
- Create visually appealing designs for promotional campaigns, ensuring they attract and retain the interest of the audience.
- Provide design support to all teams focusing on maximizing appeal to the target audience.
- Ensure all designs maintain consistency with the brand’s visual identity across different channels, including digital platforms and across all channels.
- Regularly update and maintain a library of visual assets for the brand.
- Stay up-to-date with the latest design trends in the sports betting industry and apply them to enhance the brand’s visual appeal.
- Experiment with new design techniques to keep the brand’s visual identity fresh and engaging.
Skills and Personal Attributes:
- Passion and Skill for design
- Creative, critical and out-of-the-box thinker with originality
- A team player with a collaborative spirit
- Highly adaptable and flexible
- Good communicator with great writing and presentation skills
Academic and Professional Experience:
- Bachelor’s degree in Graphic Design, Visual Arts, or a related field.
- Proven experience in graphic design, preferably within the betting, entertainment or related industries.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.).
