Digital Marketing and Content Lead

Job Detail

Pearl Hospital is seeking an experienced, creative and results-oriented professional to lead its digital marketing and content activities.

Key responsibilities

Develop and implement the Hospital’s digital marketing and content plans.
Manage the website, Google Business Profile and social-media platforms.
Create high-quality written, photographic and video content.
Plan and manage digital campaigns.
Coordinate content development with clinicians and departmental teams.
Monitor campaign performance and prepare actionable reports.
Manage online engagement while maintaining patient confidentiality and professional standards.

Requirements

Bachelor’s degree in Marketing, Communications, Journalism, Digital Media or a related field.
At least two years of relevant experience.
Strong writing, photography, videography and video-editing skills.
Practical knowledge of social-media management, SEO, website content, digital advertising and analytics.
Ability to work independently and deliver measurable results.
Healthcare or professional-services marketing experience will be an advantage.
Must be willing to work on-site in Nyahururu.

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