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Main Duties & Responsibilities
- Take responsibility for the business performance and delivery of set targets for insurance business in the region by providing effective leadership, motivation, marketing support and technical assistance.
- Drive Bancassurance Retail Sales with the region.
- Provide leadership, motivation and management of performance of the Bancassurance sales representatives.
- Leverage key marketing initiatives being undertaken by the bank and the agency in the region while working closely with the branch management teams to spot opportunities for insurance business.
- To ensure bringing about a planned and systematic growth in Bancassurance revenue generation through the Bancassurance sales, branch and direct sales channels in the bank.
- To guide management towards ensuring maximum staff participation in the incentive plans and make/propose changes to sustain individual staff productivity and performance.
- To liaise with department heads and sales representatives and work towards a planned and sustainable growth of Bancassurance business throughout the region
- To guide the Bancassurance, sales, direct sales, and branch channel teams to capitalize on cross sell opportunities across departments and within the region.
- To build an effective sales culture and a multi-product sales environment in the team through strong sales and relationship management principles and practices.
- To formulate sales and marketing plans/strategies, monthly and annual sales and cost budgets, sales presentation, and approval papers for business related requirements in the designated sales region.
- To formulate sales and marketing plans/strategies, monthly and annual sales and cost budgets, sales presentation, and approval papers for business related requirements in the designated sales region.
- Ensure excellent Customer Service and Value Proposition
- To ensure strict adherence to all sales and service activities as laid out in the operations manual, bank’s policies related to compliance and governance.
- To conduct periodic sales reviews and take corrective steps to improve and boost Bancassurance business.
- To review sales team related MIS at periodic intervals to monitor and manage the business along the planned lines.
- To monitor monthly achievements against budgeted sales and revenue generation figures.
- To work very closely with the Bancassurance Business Development Manager to ensure prompt and effective execution of tasks resulting in business growth assistance.
- To manage and ensure business retention is within acceptable and set levels.
Academic & Professional Qualification
- University Degree in Business related field.
- Certificate in Insurance e.g. COP, ACII, IIK
- Any other relevant insurance qualification and/or membership from Insurance Institute of Kenya (IIK) or associate Chartered Insurance Institute (ACII) will be an added advantage
Work Experience & Skills
- 3-4 years’ experience in the Financial/Banking/Business development field, three (2) of which should be in Insurance Marketing environment
- Entrepreneurial and Commercial thinking
- Excellent research, analytical, and problem-solving skills.
- Integrity and courage to challenge actions within various business units and the status quo.
- Strong persuasion, management and communication skills
- Strong organizational skills
- Excellent stakeholder management skills
- Creative approach, with the ability to anticipate challenges and develop innovative solutions.
- Very Good Knowledge of CBK prudential guidelines and reporting.
- Knowledge of financial management.
- Passionate Drive for results.
- Service Excellence.
