Communications Manager Full Time

GENERAL JOB DESCRIPTION:

This position has the overall responsibilities of:

• Working closely with leadership to develop, evolve and ensure brand equity, positioning and messaging meets desired strategic goals, is consistent and conveyed effectively across all channels and creative works.
• Managing and optimizing communications plans, budgets, activities. Ensuring all communications initiatives are founded on commercial or strategic ‘return on investment’ KPIs and targets; that they are consistently met or surpassed. Providing proforma and actual or post event cost-benefit analysis to ensure investments align with agreed plans and budgets.
• Ensuring the sales team is aligned with communications plans and activities. To ensure the sales plan is effectively promoted in the communications plans and activities. To work with the sales team to ensure commercial targets such as sales are achieved or surpassed.
• Tracking, measuring and developing timely own and competition communications analysis report including customer events, all (broad, narrow, social) media impressions, editorial and direct advertising and advising leadership accordingly.

SPECIFIC JOB RESPONSIBILITIES:

The Communications Manager is responsible and accountable for the following Core job elements:

• Develop and implement a comprehensive communications strategy that supports the company’s business objectives and enhances brand visibility.
• Ensure communication plans and delivery support the achievement of sales objectives and achievement of targets.
• Work with cross-functional teams to implement communication strategies, ensuring projects communications are delivered on time, within budget and aligned with brand guidelines.
• Manage and maintain the company’s online presence, including the company website, social media channels, and other digital platforms, ensuring content is up-to-date, relevant, and brand equities are accurately delivered.
• Build and maintain strong relationships with media outlets, journalists, and influencers to secure coverage and enhance company’s reputation in the market.
• Monitor and analyze communication metrics to assess the effectiveness of communication strategies and make data-driven recommendations for improvement.
• Manage crisis communication, including the development of crisis management plans and responses to media inquiries.
• Organize and coordinate events, including property launches, press briefings, and community engagement activities.
• Oversee the production of all marketing and communication materials, ensuring quality and consistency in brand messaging and visual identity.
• Provide guidance and train team members on best practices for internal and external communication.
• Track, record, measure and report on a regular basis media impression for company, including editorial and direct advertising.

EDUCATIONAL AND COLLATERAL REQUIREMENTS:

• An undergraduate degree in Communications, Public Relations, Marketing, or a related field from an accredited University
• At least six years’ experience in communications, public relations or a related role, preferably within the real estate sector.
• Demonstrated ability to develop and execute successful communication strategies and
• campaigns leading to achievement of targets attributable to the candidate’s effort.
• Strategic thinker with excellent analytical skills. Ability to assess communication effectiveness and adjust strategies and plans accordingly.
• Proficiency in social media management, digital communication strategies and familiar with various digital tools and platforms.
• Ability and evidence of managing people with respect, promoting a caring attitude and continuous improvements. Evidence of continuous learning and execution of new practices.