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Responsibilities:
- Onboard new insurance companies, brokers, agents, and private/public company-managed medical schemes
- Drive volume growth in existing partner schemes, NHIF, and uninsured patient traffic across all service lines
- Lead and coordinate hospital marketing campaigns and activities, including digital platforms
- Monitor competitor activities and provide insights to enhance the hospital’s market position
- Collaborate with clinical teams to develop and implement new services and packages
- Promote and lead initiatives like health talks, medical camps, wellness programs, and check-ups
- Develop and execute business development plans (quarterly, monthly, weekly) with budget proposals
- Manage and track approved marketing budgets for cost-effective resource use
- Build hospital referral partnerships and networks with specialists, doctors, and general practitioners
- Lead the uptake of specialized clinics and services, working with clinical teams
- Identify new business opportunities and evaluate ROI on business development initiatives
- Develop and execute customer/partner relationship management strategies
- Collaborate with the customer care team to enhance partner retention and satisfaction
- Build relationships with stakeholders including healthcare providers, payers, and industry partners
- Foster community partnerships and referral networks
- Recruit, lead, and coordinate the Internal BDM Team, including project-based teams
- Oversee execution of weekly and monthly BDM plans and prepare detailed reports
- Mentor and coach the BDM Team to optimize performance
- Work with marketing teams to create promotional materials and campaigns
- Manage digital marketing efforts, including social media, email campaigns, and website content
Required profile
- Bachelor’s degree in Business, Healthcare Administration, or a related field.
- Minimum of 5 years of experience in business development, preferably in the healthcare industry specifically Private Hospitals.
- Proven track record of driving business growth and forming strategic partnerships.
- Strong understanding of the healthcare market, including trends, challenges, and opportunities.
- Excellent communication and negotiation skills.
- Ability to work independently and as part of a team.
- Strong analytical and problem-solving skills.
- Proficiency in Microsoft Office Suite and CRM software.
- Highly motivated and results-oriented.
- Strong organizational and time management skills.
- Experience with market research and analysis.
- Ability to manage multiple projects simultaneously.
- Strong presentation skills.
