SEO & Digital Marketing Specialist
Full time @Hanmak Technologies Ltd in Sales & Marketing Shortlist Email JobJob Detail
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Job ID 5879
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Experience 4 Years
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Qualifications Degree Bachelor
Job Description
Job DescriptionÂ
The SEO & Digital Marketing Specialist will be responsible for driving brand awareness and lead generation through digital channels. The SEO & Digital Marketing specialist will have responsibilities that cross the business spectrum from technology to marketing.
Responsibilities
- Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion and optimization
- Develop and implement link building strategy
- Work with marketing teams to drive SEO in content creation and content programming
- Design digital marketing materials
- Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Brainstorm new and creative growth strategies through digital marketing.
- Plan, execute, and measure experiments and conversion tests.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Identify critical conversion points and drop off points and optimizes user funnels.
Requirements and Skills
- Proven hands-on SEO & digital marketing experience, particularly within tech industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Knowledge and hand-on skills in both static and motion graphics design
- Knowledge and hand-on skills in AI Video generation tools such as Veed
