Marketing and Storytelling Fellow
Full time @Impact Africa Network posted 3 weeks ago in Media Shortlist Email JobJob Detail
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Experience 2 Years
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Qualifications Degree Bachelor
Job Description
Responsibilities
Brand & Product Messaging:
- Support in refining brand and product messaging, highlighting the value propositions of Elevate HR’s platform, payroll outsourcing, and HR consulting services.
- Tailor messaging to resonate with HR professionals seeking innovative HR solutions.
Brand Storytelling:
- Contribute to developing and executing storytelling strategies that showcase impact and client success stories.
- Craft narratives that position our startups as enablers of HR innovation and transformation.
Marketing Material Creation:
- Write engaging copy for blog posts, social media, presentations, website content, and campaigns.
- Collaborate with design and marketing teams to produce high-quality marketing materials.
Content Creation:
- Develop content that educates, informs, and engages HR professionals (blogs, case studies, articles, and testimonials).
- Support the creation and distribution of thought-leadership content in HR tech, payroll, and consulting.
Digital Marketing & Events Support:
- Assist in planning, promoting, and executing digital campaigns, webinars, and online events.
- Support post-event follow-up and engagement activities to drive community building and lead generation.
Market Research & Lead Support:
- Conduct research on related industry, products, services, consumers and other target markets for more targeted marketing.
- Support marketing initiatives by helping generate quality leads and tracking sales pipeline performance.
General Marketing Duties:
- Manage social media content scheduling, performance tracking, and reporting.
- Participate in marketing team meetings and brainstorming sessions.
- Perform other duties as assigned to support marketing projects.
Qualifications & Skills
- Education: Recent graduate or awaiting graduation in Marketing, Communications, Business, or related field. A high school diploma with a minimum B+ (or equivalent) is required.
- Writing Ability: Strong copywriting or personal writing experience; a genuine love for storytelling and communication.
- Communication: Excellent written and verbal communication skills.
- Attention to Detail: Accuracy and consistency in content creation and execution.
- Collaboration: Team player who works well in a fast-paced, agile environment.
- Marketing Knowledge (preferred): Basic understanding of marketing principles or coursework in related areas.
